August 13, 2008-Trumbull, CT - Océ today launched a comprehensive suite of TransPromo solutions and services to help print-to-mail operations simplify the transition from standard transactional documents to value-added TransPromo communications. The suite of solutions, part of the Océ Professional Services portfolio, includes offerings ranging from TransPromo strategy development and application design to project management, implementation, training and support services to ensure a highly effective TransPromo implementation.
TransPromo, or TransPromotional documents, are hybrid communications that combine transactional documents like invoices and statements with relevant, data-driven messages tuned to customers' unique purchase patterns and preferences. The highly targeted communications embed promotional and informational content in the document's white space to strengthen customer relationships, improve retention rates, keep customers informed and capitalize on profitable cross-sell and up-sell opportunities.