Scott Cullen, Contributing Writer
It might be premature to call it now with three months still left in the year, but Canon may very well lay claim to the most important product announcement of the year with the introduction of its new imageRUNNER ADVANCE series models. The announcement was made at Canon’s Integrated Solutions Showcase in Las Vegas on Sept. 21-23.
The imageRUNNER Advance announcement wasn’t the only news from Canon coming out of Las Vegas that week. Also of note was the company’s expanded partnership with HP and Canon’s Managed Document Services program, a global initiative aimed at bringing consistency to the company’s managed print services offerings. More on the latter in a future issue of iTchat.
Unlike other dealer events where executives outline the company’s agenda and initiatives to their dealer audience, the Canon event presented this information to a group of 38 or so press and analysts. Dealers were not in attendance during this portion of the showcase having been briefed the previous day. In addition to the press and analyst contingent, the event drew about 560 dealers representing 250+ dealerships along with more than 350 Canon customers and prospects.
Status Report
Like so many other imaging equipment manufacturers, it’s been a difficult year for Canon with hardware sales down although Jim Yoshida, vice president and general manager, marketing and field sales, reports that they were only down 11 percent during this time period, not as bad as some of Canon’s more erstwhile competitors.
That news in itself was somewhat surprising considering the hits the company has taken to its distribution after the Danka and IKON acquisitions. One might say that Canon has taken a licking but back out ticking. Asked why things aren’t as bad with Canon as they are with others in the industry, Dennis Amorosano, senior director, solutions marketing, reports the success of the company’s legacy dealers along with the addition of new dealers have helped stem the bleeding.
It hasn’t hurt either that in a market where hardware sales are down, the software and solutions side of Canon’s and its dealers business is up. Yoshida reports software and solutions sales were up 25 percent through Canon’s independent dealer channel and 27 percent through Canon Business Solutions, the company’s direct channel.