As Canon informs customers about our new imagePRESS line, here’s a question you’re likely to hear: “What makes a digital press different from a color copier?” The quick answer is: Several things.
A digital press is engineered to meet more demanding requirements than a color copier. Your customers may assume a digital press can: (1) produce noticeably better-looking prints; (2) handle a wider assortment of papers; (3) reproduce specified colors accurately and consistently; and (4) maintain the quality of images used in the document.
A digital press is expected to go beyond the bright, saturated colors of a color copier and must be able to produce neutral grays, natural skin tones and accurate “memory” colors such as green grass, blue skies, and red apples. A digital press also requires accurate tone reproduction. Tone reproduction refers to the number of tones between the highlight and
shadow areas of an image. Without correct tone reproduction, a printed image won’t be acceptable.